Alliance Française de HK


Branding, HK Fixer Productions

The power of story for the Alliance

The Alliance Francaise of Hong Kong was looking to engage its audience of thousands of students and showcase its teaching methods and environment. We thought it was a great opportunity to explore the power of story. The idea we developed was a whole new concept of documentary inspired by the work of the great filmmaker Frederick Wiseman. His exploration of the institution as an environment where stories naturally happen and the embedding of the filmmaker to capture these unplanned stories were guides in our treatment of the film. The film is on show at each teaching seasons launch in all classrooms and has received a very welcome on the web with more than 10,000 hits on YT.

The HK Fixer’s value

  • Credit: Producer/Director
  • Creative services: Research, Copy, Script, Storyboard
  • Line production / Fixing
  • Camera
  • Sound
  • Editing and Post