Société Générale – CNN & Tokyo JR

Agency, Branding, HK Fixer Productions

Spreading our wings with financial communication


We obviously love Hong Kong. But when French multinational bank Société Générale needs to reach around the globe to develop its brand, we are up to the challenge. We produced a 30sec commercial that was broadcasted for 1 month on CNN and reached millions, and an edited version of this ad was displayed on the LED panels of Tokyo JR stations. It’s fantastic to see our work reaching that many people.

Oh and on that day, our ad on CNN was competing with the inauguration of Trump as the 45th President of the US. But he didn’t Tweet on that.